Find us at CSUN 2015

Join Simply Accessible and special guests from Target at the 30th annual International Technology & Persons With Disabilities Conference.

Say hi:

Accessibility and UX: A pattern library love story

  • Wednesday, March 4, 2015, 9:00 am
  • Location: Mission Beach C (third floor)

A wonderland of reusable, maintainable code (and the heart of a consistent user experience), Target's Interaction Design Pattern Library is also ground zero of innovation and accessible design. Chris will share the motivation behind the library and how it's pushing their accessibility practice further, while making their multi-disciplined team faster and more creative. He'll give us the backstory on the pivotal role Target's Accessibility team played in moving the project forward with their UX and Development departments. He'll also woo us with gorgeous, accessible patterns. Thoughtful user experience and accessibility–now there's a cute couple.

View session details for Accessibility and UX: A pattern library love story(external link)

Presented by

Chris Hansen

Accessibility for UX: Don't worry, it's much worse than you think

  • Wednesday, March 4, 2015, 1:20 pm
  • Location: Mission Beach C (third floor)

You've created an easy-to-use web experience that delights your audience and reinforces the value of your business. Your designs adapt to any and all devices that may be thrown your way. You've accounted for seniors and low-literacy users. You've considered people with disabilities. Or, have you?

When you think about all that goes into good design principles, it's no wonder accessibility can seem like a daunting, unrealistic burden.

In this talk, Elle will lead you on a somewhat tremulous journey through the wilderness of WCAG and into the mire of assistive technologies. But, fear not. Before you know it, you'll feel the firm ground of familiar layouts beneath you once again. And, after this experience, you'll be equipped to incorporate accessibility into each step of the design process with a few simple but powerful techniques.

View session details for Accessibility for UX: Don't worry, it's much worse than you think(external link)

Aiming for excellence: Accessibility at a Fortune 50 company

  • Wednesday, March 4, 2015, 3:20 pm
  • Location: Mission Beach C (third floor)

Target is a company committed to accessibility. In fact, they believe the more kinds of people they include, the better their business will be. Toby shares Target's successes (and speed bumps) on their way to an accessibility vision guaranteed to inspire. He'll share strategies to stay focused for the long haul, and the importance of agility when things get messy. Even better: he'll inspire you to reach for accessibility greatness. Bring it on.

You’ll learn:

  • The value of committing to customers and compliance (not either/or)
  • How to create an accessibility vision that aligns with your business goals
  • How a diverse team can make your company faster and better
  • The kinds of procedures that engage your team and make them accountable

View session details for Aiming for excellence: Accessibility at a Fortune 50 company(external link)

Presented by

Toby Erickson

Oh, the things we learn by testing with real people

  • Thursday, March 5, 2015, 8:00 am
  • Location: Mission Beach C (third floor)

Target is committed to creating better digital experiences for everyone. Usability testing is a big part of that. Laurie enlightens us about how Target incorporates folks with disabilities into their research and testing. They've also created a crack team of diverse accessibility pros, some of whom rely on assistive technology themselves. You'll also hear Target's big plans to take their testing to the next level in 2015.

You'll learn:

  • The value of usability testing with real people
  • Why your accessibility team should include folks who use assistive technology
  • The relative benefits of remote and moderated usability testing

View session details for Oh, the things we learn by testing with real people(external link)

Presented by

Laurie Merryman

CSS, accessibility, and you

  • Thursday, March 5, 2015, 9:00 am
  • Location: Mission Beach C (third floor)

When most people think about accessibility, they think about HTML as the foundation for accessibility. It makes perfect sense—strong semantic HTML has a huge impact on a visually impaired person using a screen reader.

But, what about people with other disabilities? The truth is, there are many more people with low-vision out there than there are blind. There are more fully-sighted keyboard users in the wild than there are non-sighted keyboard users. And there are a huge number of other disabilities that most people don’t even consider when they build their sites and applications. In order to provide the best of user experience to people of all abilities, we must move beyond “write great HTML and you’ll be accessible.” To do that, we use CSS.

In this session, we’ll share with you some of the most significant accessibility challenges we face when it comes to the web today and share with you solutions for addressing those head on with the CSS you write. You’ll learn all about the issues, and know what to do about them.

You’ll learn:

  • The accessibility issues with using CSS background images
  • How to wrangle the potential negative effects of your animations and parallax
  • How to ensure sighted keyboard users don’t get lost on your site or app
  • The implications of responsive web design on accessibility
  • Strategies for ensuring your site works well with custom user stylesheets and browser settings

View session details for CSS, accessibility, and you(external link)

Accessibility in the web project lifecycle

  • Thursday, March 5, 2015, 1:20 pm
  • Location: Mission Beach C (third floor)

Who's in charge of accessibility? The designer, the developer, the content strategist, or the project manager? The answer is as simple as it is hard: all of them. Denis takes us through real-world scenarios to show where projects go oh-so wrong when it comes to accessibility. He gives us the key to making accessibility a priority at every stage of a project, and making sure each department is on track. You'll leave with the blueprint, strategy, and the right mindset to turn your project into a powerhouse.

You'll learn:

  • Common pitfalls (and how to avoid them)
  • The secret to breaking down responsibilities across departments
  • How to create an accessibility focused ecosystem on your team
  • How to ensure accountability across disciplines and roles

View session details for Accessibility in the web project lifecycle(external link)

Accessible design: Which "everyone" do you mean?

  • Thursday, March 5, 2015, 3:20 pm
  • Location: Mission Beach C (third floor)

Think accessibility means making your site work with a screen reader? Think again. Or rather, think bigger. Much bigger. In this illuminating presentation, Derek expands our minds (and hearts) to consider all audiences, including other cultures, folks with different levels of technical expertise, and those aging into disabilities. You'll walk away with practical tools to help you design and build sites that go way beyond screen reader compatibility and edge into our favourite territory: building a web for every kind of everyone.

View session details for Accessible design: Which "everyone" do you mean?(external link)

Target at play: Pushing the envelope with an accessible kids’ game

  • Thursday, March 5, 2015, 4:20 pm
  • Location: Mission Beach C (third floor)

What does a promotional holiday app for kids have to do with accessibility? Everything. Target's Wishlist game is a shining example of making sure everyone can use the stuff you create. Because the nondenominational winter holiday is for kids–all kids–Target ensured all kinds of young folks could interact with the game, regardless of their abilities. Ryan lets us in on the process of creating the app: the lessons learned, the accessible features they fought for, and the way innovation and existing tools helped this Wishlist come true.

View session details for Target at play: Pushing the envelope with an accessible kids’ game(external link)

Presented by

Ryan Strunk